Supersports, a subsidiary of SET-listed Central Retail Corporation Plc (CRC), plans to open two new stores this year and renovate 10 outlets.
Despite economic uncertainty, the company remains committed to investment, allocating more than 200 million baht for new store openings and renovations, said Alexandre Hammel, president of CRC Sports, the operator of Supersports.
The company plans to open a store at Central Khon Kaen Campus in Khon Kaen in May and another at Central Northville in Nonthaburi in July.
CRC Sports expects to renovate 10 stores using the "Store 3.0" model by year-end.
The Store 3.0 model integrates digital technology with interactive experiences to enhance the customer journey, according to the company.
The model features specialised product testing zones, foot analysis services and expert consultations.
The store aims to bring together global sports brands, activity zones and community spaces, offering more than just shopping, said Mr Hammel.
Len Lertsumitkul, head of strategy and business excellence at CRC Sports, outlined the strategies for 2026, including accelerating the nationwide transformation to the Store 3.0 concept.
In addition, brand expansion aims to broaden the company's portfolio with global and emerging brands across both performance and lifestyle segments, he said.
The company has secured full management rights for leading brands such as Head (tennis, pickleball and padel) and Fila (sports and lifestyle).
CRC Sports also plans to launch new licensed football club products to energise sports fans, said Mr Len.
Supersports is keen to develop private-label products across categories, offering premium-quality items at accessible prices, expanding from its strengths in running, football and exercise into watersports, outdoor and kids' categories, he said.
Regarding the ongoing conflict in the Middle East, Mr Len said the company is monitoring the situation. The products on shelves were contracted last year, and the impact is likely to become clearer next year, he noted.
Mr Hammel said the company is experiencing only a minimal impact on the supply chain, mainly in supplier delivery delays.
