Malee Group Plc, a fruit juice producer, says the effects of the war in the Middle East remain manageable as it targets 9-12% revenue growth this year, up from 7.8 billion baht in 2025.
Ekarin Pinij, chief executive of Malee Group, said rising packaging and logistics costs are viable due to the company's flexible use of various packaging types, including paper cartons, PET bottles, aluminium cans and tin.
"We have enough packaging stock and recorded no shortages," he said, adding suppliers can continue to deliver materials as needed.
The largest production cost is ingredients, with packaging and transport secondary factors, said Mr Ekarin.
The company has no plans to raise product prices as it assesses rising total costs, including transport rates and market competition, he said.
Malee Group aims for 9-12% year-on-year revenue growth this year and a 10-15% compound annual growth rate during 2026-2028.
Mr Ekarin said the company hopes to resume exports to the Middle East in the third quarter after a temporary pause due to conflict.
In the meantime, Malee continues to focus on China, South Korea and Vietnam.
Some 66% of revenue is domestic, with China the largest overseas market, he said.
This year the company is commercialising its advanced active ingredients, developed by Malee Applied Science (MAS), said Mr Ekarin.
"MAS is leading Malee towards a more diversified growth portfolio with a new revenue stream, tapping into global trends such as longevity, holistic wellness and precise wellness," he said.
Supakeat Kambutong, managing director of MAS, said the company developed advanced active ingredients backed by research and clinical studies that can be used for food, skincare, beauty and personal care products.
In addition to supplying the ingredients to Malee Group, MAS wants to expand global partnerships to promote industry adoption of these ingredients this year, he said.
"We are focusing on the business-to-business sector, particularly food supplements and beauty, as we seek customers in Europe, Japan and South Korea," Mr Supakeat.
According to globalwellnessinstitute.org, the global wellness economy was valued at US$6.87 trillion in 2025 and is expected to reach $11.6 trillion in 2035.
The personal care and beauty segment was valued at $1.35 trillion, and the healthy eating, nutrition and weight loss segment $1.15 trillion last year.
To support growth this year, Malee plans to invest millions of baht in plant automation, while strengthening its brand domestically and internationally, said Mr Ekarin.
