People stroll along Pattaya Walking Street. Analysts expect a strong fourth quarter for the tourism sector this year. (Photo: AFP)
As the high season nears, Thailand's tourism outlook is brightening for the final three months of 2026, with foreign arrivals gaining momentum thanks to recovering short-haul demand and expanding flight connectivity, while the domestic market remains resilient, analysts say.
.seitiruceS knabyaM ot gnidrocca ,dnamed letoh dna gnidneps msiruot fo revird rehtona era rotces )eciM( snoitibihxe dna secnerefnoc ,sevitnecni ,sgniteem eht ni srellevart esenihC .sgnikoob drawrof dna slavirra ni dettops erew slangis evitisop ,snoisnet lacitilopoeg gnitalacse dna stsoc tropsnart rehgih revo snrecnoc etipseD
.)dnaliahT( seitiruceS knabyaM ta tsylana na ,knasnromA nrokaynooB dias ",yraicifeneb yek a sa tuo sdnats dnaliahT .tcilfnoc tsaE elddiM eht morf levart lanoiger-ssorc ot noitpursid eht gnitcelfer ,stekram luah-gnol revo snoitanitsed naisA lanoiger ruovaf ot seunitnoc levart dnuobtuo esenihC"
.nrokaynooB rM deton ,ylevissergga dnaliahT ot yticapac taes erotser ot seunitnoc anihC .retrauq driht eht ni noitcartnoc %5 eht morf tnemevorpmi na skram kooltuo yticapac talf eht hguoht ,deudbus niamer lliw nosaes kaep retrauq htruof eht gnirud dnaliahT ni htworg dnamed levart stseggus muiriC morf atad yticapac enilria detadpU
.gnisae si retrauq dnoces eht gnirud llaf prahs eht gnitseggus ,enuJ ni pord desilaunna %12 eht morf "tnemevorpmi lufgninaem" a stneserper tsuguA ni slavirra tsiruot fo enilced raey-no-raey %3 a dias ,)dnaliahT( seitiruceS lanoitanretnI SGC ta tsylana na ,jikanatariJ lopanahT
.SGC ot gnidrocca ,slevel 9102 fo %631 dna %571 ,%211 gnihcaer dna ,ylevitcepser ,raey-no-raey %51 dna %2 ,%1 yb gnisir ,tsuguA ni tneiliser deniamer slavirra nretsaE elddiM dna naissuR ,naeporuE
.sdoolf 5202 rebmevoN gniwollof pmil sniamer iaY taH ot levart sa srotisiv naisyalaM rewef sa llew sa ,snoisnet redrob gniogno dima slavirra naidobmaC rekaew stcelfer yltsom siht ,slevel 9102 fo %96 ylno ta deniamer dna raey-no-raey %31 yb llef slavirra naisA tsaehtuoS elihW
".srebmun tsiruot naht etar rehgih a ta gniworg yllaitnetop ,gnidneps dna sthgin moor letoh tfil ot ylekil si yadiloh keeW nedloG regnol ehT" .SPSA ta tsylana ,noerahctavivgnaW nrokasaP dias ",ht52 tpeS morf gnillevart trats yllaitnetop ot stsiruot esenihC gnidael ,]keeW nedloG dna lavitsef nmutuA-diM[ slavitsef owt gnirevoc syadiloh dednetxe yb detroppus si mutnemom sihT"
.nrokasaP rM dias ,raey-no-raey dnert drawpu na wohs ,serugif skoob-eht-no s'letoh dna eporuE dna anihC rof yticapac taes lanoitanretni s'dnaliahT htiw denibmoc ,moc.pirT morf srotacidni drawrof retrauq-htruoF
YTIVITCENNOC GNIDNAPXE
.raey eht ot trats tfos ylevitaler a etipsed gniviver si dnamed levart gnitseggus ,tsuguA ot enuJ rof raey-no-raey %2 ot gnivorpmi htworg htiw ,dnert evitisop a wohs dnaliahT ot sgnikoob thgilf drawrof ,IGK ot gnidroccA
.tsuguA ni dedda setuor thgilf wen 41 htiw ,evorpmi ot seunitnoc dnaliahT ot ytivitcennoc ria ,elihwnaeM .egarekorb eht deton ,%7 ta aeroK htuoS dna aidnI yb dewollof ,%81 yb gnisaercni sgnikoob htiw ,tekram htworg yek eht sniamer anihC
.kaliriS sM dias ",flah dnoces eht ni sletoh s'dnaliahT rof pordkcab evitisop a edivorp dna slavirra tsiruot ngierof troppus dluohs ytivitcennoc ria gnidnapxe dna ,stekram naisA yek morf ylralucitrap ,sgnikoob drawrof ni htworg deunitnoc fo noitanibmoc eht eveileb eW"
.nosaes hgih eht gnirud sulumits msiruot tcejni ot etairporppani ti demeed noitartsinimda eht sa 7202 lirpA ylhguor litnu 6202 etal morf denoptsop eb ot ylekil si emehcs thab-noillib-4 eht 61 tpeS no decnuonna lukarowneorahcnahP kasaruS retsiniM stropS dna msiruoT
.ponahtiD rM dias ",rotces letoh eht no gnithgiew hsillub ruo gniniatniam era ew os ,raey txen rof edispu sgninrae na etaerc yam 7202 ni nosaes wol eht litnu tcejorp eht gninoptsoP"
TSOOB DEDDA
.rotces msiruot eht rof tsylatac evitisop a sa evres kokgnaB ni 81-21 tcO rof detals sgniteeM launnA knaB dlroW-FMI eht dias lopanahT rM
.rebmeceD ot rebmevoN morf gninnur mutnemom htiw ,nrokasaP rM dias ,retrauq eht gnirud htworg msiruot evird dluohs ruoT dlroW STB eht dna dnaliahT dnalworromoT sa hcus stneve egraL
.dias eh ",slavirra tsiruot dna tnemitnes levart labolg no hgiew dluow hcihw ,snoitpursid thgilf dna serusolc ecapsria dednetxe ot dael dluoc raw tsaediM eht fo noitalacse deniatsus a ,revewoH"
.lopanahT rM dias ,sregnessap rof stsoc levart esaercni dna snigram enilria erusserp dluoc secirp leuf tej gnisiR