Grab seeks to monetise Thai cultural appeal
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Grab seeks to monetise Thai cultural appeal

Platform aims to lift local businesses and tourism

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From left: Ms Chantsuda, Ms Sabeeda, actress Araya A. Hargate and her daughter Abigail, who is a GrabFood brand presenter, at the Grab NEXT 2026 forum on Friday.
From left: Ms Chantsuda, Ms Sabeeda, actress Araya A. Hargate and her daughter Abigail, who is a GrabFood brand presenter, at the Grab NEXT 2026 forum on Friday.

Grab Thailand is capitalising on Thai culture and traditional wisdom to increase revenue from tourists while supporting the country's economic growth.

.5202-3202 gnirud ymonoce iahT eht ot thab noillib 51 detubirtnoc srotisiv lanoitanretni rof secivres yreviled dna gniliah-edir sti dias ynapmoc ehT

.gniliah-edir rof %52 dna yreviled doof rof %03 ta ,sraey lareves rof degnahcnu deniamer evah setar )PG( tiforp ssorg sti dias ynapmoc ehT .smroftalp yreviled dnamed-no dna gniliah-edir latigid fo secitcarp edart eht gninrevog snoitaluger gnimochtrof sti redisnocer ot dnaliahT fo noissimmoC noititepmoC edarT eht gnigru si barG ,elihwnaeM

.dnaliahT barG fo daeh yrtnuoc ,moduayatinanahT adustnahC dias ",cimednap eht ecnis sraey xis ni %03 fo pac eef PG mumixam sti desiar ton sah barG"

.3 ceD ot 4 voN morf tfard eht no gniraeh cilbup a gnidloh si rotaluger ehT

.noitalupop iahT eht fo %01 naht ssel rof tnuocca sresu gniliah-edir s'barG

.thab noillib 071-061 ta deulav ,tekram yreviled doof eht ni etar noitartenep %02 a smialc barG dna ,thab noillib 007 ta deulav si yrtsudni egareveb dna doof lacol ehT

.adustnahC sM dias ,aisA tsaehtuoS ssorca sremusnoc hcaer ot msiruot dnoyeb gnidnetxe ,sessenisub lacol rof emocni otni laeppa larutluc s'yrtnuoc eht etalsnart ot seitinutroppo sees ynapmoc ehT

.dias ehs ,ssenhcir dna egatireh larutluc rof yllabolg hthgie dna aisA ni tsrif sknar dnaliahT

.dnaliahT ni esab resu s'barG fo retrauq a tuoba rof tnuocca stsiruot gniton ,adustnahC sM dias ",seitinummoc lacol htiw tcennoc nac ew mohw aisA tsaehtuoS ssorca sresu noillim 45 evah eW"

.dias ehs ,yad a eciwt tsael ta ppa eht esu dna dnaliahT ni syad ruof fo egareva na dneps stsiruot yats-trohS .yletaidemmi secivres sti esu ot meht gnilbane ,dellatsni ydaerla ppa barG eht htiw evirra netfo aisyalaM dna eropagniS morf srotisiV

.nosaes wol eht si retrauq driht eht elihw ,lirpA ni lavitsef narkgnoS eht gnirud dna ,raeY weN esenihC gnidulcni ,yraurbeF hguorht rebmevoN morf skaep dnameD

.sdnarb tnaruatser iahT yb noisnapxe saesrevo troppus dluoc taht dnamed gnitcelfer ,thab noillib 22 dellatot stekram lanoiger neves ssorca dooFbarG hguorht sredro doof iahT ,5202 nI

.etavelE dna mrofsnarT ,troppuS ,ekawA ,levarT :srallip evif sesirpmoc ygetarts ehT .egatireh yraniluc dna ecremmoc ytinummoc ,stra lanoitidart ,msiruot larutluc htiw gnippohs dna yreviled doof ,tropsnart knil ot gnimia ,krowemarf ETSAT sti delievnu osla barG

.setuor tsiruot dehsilbatse dnoyeb stcudorp lacol dna stnaruatser ,snoitanitsed gnitomorp yb stsiruot larutluc eulav-hgih tcartta ot smia ynapmoc eht ,yrtsiniM erutluC eht htiw gnidnatsrednu fo mudnaromem rebotcO na gniwolloF

.muesuM esuoH nospmohT miJ eht dna nakarP tumaS ni ytiC tneicnA eht ,hturT fo yrautcnaS eht ,ohP taW ,nurA taW erew stsiruot ngierof gnoma snoitanitsed ralupop tsom evif ehT .5202 ni dnaliahT ni snoitcartta larutluc ot sedir noillim 6.3 naht erom dedrocer barG

.shtoob ecivres etis-no dna stnuocsid edir ,pihsrosnops tneve hguorht ssenllew lanoitidart dna iahT yauM ,stra gnimrofrep ,slavitsef setomorp rallip ekawA ehT

.stfarcidnah nevow ot sresuort denrettap-tnahpele morf egnar stcudorP .stnahcrem fo %47 rof tnuocca sessenisub ytinummoc lacol ro llams erehw ,traMbarG hguorht sesahcrup otni stcudorp iahT ni tseretni gnitrevnoc no sesucof troppuS

.%05 yb werg sremusnoc ngierof gnoma stcudorp edam yllacol rof sredro dna ,5202 ni traMbarG no dlos erew ,sresuffid dna srelahni ,seldnac detnecs gnidulcni ,stcudorp citamora iahT 000,052 naht eroM

.stekram saesrevo retne sdnarb iahT pleh ot ecneserp lanoiger sti sesu ynapmoc eht ,rallip mrofsnarT eht rednU

.shtnom ruof tsap eht revo barG hguorht sredro noillim 02 ylhguor detareneg sulumits tnemyap-oc s'tnemnrevog eht dias adustnahC sM

.thab noillirt 36.1 ta deulav era seirtsudni evitaerc elihw ,eunever ni thab noillirt 7.2 setareneg msiruot dias desiahT adeebaS retsiniM erutluC

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