Japanese carmaker Toyota is confronting mounting challenges from a global shortage of batteries, a setback that has slowed production of several hybrid electric vehicle (HEV) models.
However, the company insists it is prepared to manage delivery delays and maintain customer confidence.
Suphakorn Rattanawaraha, executive vice-president of Lexus Group under Toyota Motor Thailand, acknowledged the strain on supply chains.
"Toyota is facing challenges in the global battery supply situation, which has affected the assembly of many models such as Toyota Corolla Cross, Toyota Yaris Cross and Lexus vehicles both globally and domestically," he said.
"But the company can handle this situation and is confident it can deliver cars to customers on time."
Toyota did not disclose the specific reasons behind the scarcity of batteries.
Despite the shortage, the company recently announced plans to increase global HEV production by 30%, signalling its long-term commitment to electric mobility.
Mr Suphakorn said Lexus sales in Thailand are unlikely to be severely affected, as the number of imported Lexus vehicles is relatively small compared with markets such as Malaysia, Indonesia and the Philippines.
Japan and the US remain the brand's largest markets.
Lexus is conducting a feasibility study on investing in car assembly facilities in Southeast Asia to strengthen competitiveness and take advantage of regional free-trade agreements.
Nutthorn Sinives, vice-president of Lexus Group, said the company aims to sell 1,000 units in Thailand this year, driven largely by new product launches such as the Lexus IS, ES, and a luxury battery-powered SUV.
Last year Lexus sold 942 units in Thailand, capturing a 3.5% share of the premium car segment.
Total premium car sales in the country fell 11% year-on-year to 26,828 units, reflecting cautious spending amid an economic slowdown.
