Electric vehicles (EVs) have officially been designated label-controlled products to ensure consumers can accurately compare the features of different brands before making a purchase.
Deputy government spokeswoman, Lalida Persvivatana, explained that the government has classified EVs as a label-controlled product under the Labelling Committee’s announcement, which has been in effect since March 21, to strengthen consumer protection.
The measure aims to ensure that the public receives accurate and complete information by enabling clear product comparisons.
Under the regulation, business operators must display labels in Thai or include Thai-language descriptions, clearly stating key information such as brand, model, drive system, price, manufacturing date, instructions for use, usage recommendations and safety precautions. Warning messages must also be clearly visible.
Specific to EVs, labels must include at least the following: type of EV, such as HEV (hybrid electric vehicle), PHEV (plug-in hybrid electric vehicle), BEV (battery electric vehicle) or FCEV (fuel cell electric vehicle), motor power and continuous output, battery type and capacity, driving range per full charge, battery warranty conditions (or a clear statement if none is provided), electricity consumption rate and electrical safety standards.
In the case of imported EVs, the country of origin and full importer details must also be specified so that consumers can verify the source of the model in which they are interested.
“This measure will provide consumers with comprehensive information for decision-making, improve their understanding of EV features, reduce the risk of misunderstandings and enhance safety in usage,” Ms Lalida said.
The designation comes as EVs have shown notable growth in popularity.
According to data from the Board of Investment (BoI), during the first nine months of 2025, cumulative EV registrations reached 238,000 units, with total investment amounting to 140 billion baht.
In addition to promoting greater EV adoption among Thai consumers — aimed at transitioning the country’s automotive industry from internal combustion engines to BEVs in the future through financial incentives — the BoI is also implementing measures to position Thailand as a supply chain hub for the regional BEV industry.
This includes measures to support the use of domestically produced components in EV manufacturing. Fully electric vehicles (BEVs) must use locally sourced parts for no less than 40% of their total raw material value; PHEVs, at least 45%; and electric buses and trucks, at least 40%.
Companies that meet these requirements will be granted a 50% reduction in corporate income tax from the standard rate for a period of two years.
