Negroni Week returns for its 14th edition

Campari, Italy’s iconic red apéritif, and Imbibe Magazine have announced the return of Negroni Week for its 14th edition, running globally from September 21-27.

The annual event celebrates creative mixology while raising funds for global charitable partner Slow Food.

The 2026 Negroni Week highlights in Thailand are:

• World’s Top Bartenders: Campari is turning Bangkok into a global cocktail hub for Negroni Week, featuring an elite line-up of world-renowned bartenders. The celebration opens with an exclusive afternoon masterclass hosted by cocktail pioneers Monica Berg and Alex Kratena, followed by exceptional guest shifts across the city.Sept 21: Monica Berg at Stella Bar, Capella BangkokSept 22: Alex Kratena at Stella Bar, Capella BangkokSept 24: Iain McPherson at Stella Bar, Capella BangkokSept 26: Giorgio Bargiani at Aman Lounge, Aman Nai Lert BangkokSept 27: Erik Lorincz at Stella Bar, Capella Bangkok

• Teams Up With Artist:  Campari has launched its first-ever collaboration with Thai artist Karoon Jeamviriyasatean (ZilluStation), renowned for his extraordinarily detailed, black-and-white, bird’s-eye cityscapes drawn in fine ink. The partnership features four intricate, hand-drawn cityscape maps showcasing Negroni Week bar-hopping routes across Songwat, Sathon, Soi Nana, and Chiang Mai. Printed on a limited-edition T-shirt collection, all proceeds will go to charity. To purchase the T-shirts, contact Line ID: @campari.

• Iconic Four-District Bar Hopping: Under the theme "One Spirit, Endless Possibilities",  Campari is bringing dynamic Negroni Week bar-hopping routes across four distinct districts from afternoon hangouts to vibrant nightlife.

• Soi Nana (Chinatown): Experience Chinatown’s legendary nightlife with a special Campari Pop-Up hosted at Thirty. Kick off the night with custom cocktail creations led by Davide Sambo, then join the interactive bar-hopping trail across five bars. Collect stamps along the route to redeem exclusive Campari merchandise back at Thirty. Participating venues: Ba Hao, Xin Xe Goi, Wallflowers, Tep and Thirty.

• Sathon: Embark on a refined culinary and cocktail journey through Sathon's most vibrant dining spots. From cozy Italian trattorias and stylish European bistros to contemporary Thai flavours, experience an eclectic mix of signature dishes and craft drinks. Participating venues: Le Café des Stagiaires, Bardo Social Bistro & Bar, Masseria Decimo, Supanniga Sathorn, Giglio Trattoria Fiorentina, Charm Eatery & Bar and Asai Bangkok Sathon.

• Song Wat: In an exclusive collaboration with Hit The Road, Campari presents a curated daytime bar-hopping trail across Song Wat. Highlighting the historic district's unique fusion of heritage, street art, hip boutiques, and trendy cafés, the route invites guests to explore 11 key stops throughout the afternoon. Participating venues: Hit The Road, Shunn Songwat, Terroir, Clay Songwat, Tungchae, Skonx, Onest, Kiss Me Doll, Wanjai Cafe House, Khong Suay and Matcha Maru.

• Chiang Mai: Discover Chiang Mai’s diverse nightlife from hidden speakeasies to luxury hotels. Participating venues: Space Time, Ronnie's, Bray11, Surr Bar, Forbidden Bar, Brine, The Continental Bar, Bar Not Found, Thuub Bar, Gladwell Cocktail Bar, The White Rabbit, The Bottle Club, Great Shot Bar CNX, Intercontinental Chiang Mai, Bar San, Noir cmi and Melia Chiang Mai Hotel. 

• Don’t Drive—Ride!: Enjoy Campari responsibly with B50 off your ride home when you celebrate Negroni Week at participating bars. Limited redemptions available on a first-come, first-served basis. Participating venues: Turaz, Modern Day Culture, Tony's, Oskar Bistro Bangkok, Lily Fu's, Hemingway, Sheepshank, Raynue, 008 Bar, Club Salva Record Bar, Cielo Sky Bar & Restaurant, Nova Social Club, Hex Bar, Cento, Joe’s Whisper, Viva Aviv the River, Sorrento Sathorn, Rabbit Hole, Aether Bangkok and Crimson Room.

• Celebrate Negroni Week on the Ping River: Campari and Anantara Chiang Mai Resort invite guests to elevate their Negroni Week celebrations with an exclusive river cruise journey along the historic Ping River. Throughout Negroni Week, guests booking an Afternoon Tea or Dinner Cruise can upgrade their experience with classic Negronis and creative twists aboard the Jao Ping River Cruise By Anantara. Departing daily from the resort’s private pier, Long Muan, from afternoon to evening, guests will set sail aboard a classic teak scorpion-tail boat or luxury pontoon boat to take in scenic views of riverbanks, lush greenery and iconic city landmarks. 

• Upgrade Your Weekend — Negroni Week Brunch: Celebrate Negroni Week with an elevated dining experience at Thailand’s top destinations. Indulge in an exclusive weekend brunch paired with signature Negroni Week cocktails at participating locations across Bangkok, Chiang Mai, Pattaya, Phuket and Samui. Participating venues: Kimpton Maa-Lai Bangkok, Andaz One Bangkok by Hyatt, Four Seasons Resort Chiang Mai, Pattaya Marriott Resort & Spa, Dusit Thani Pattaya, Catch Beach Club, InterContinental Phuket Resort and Centara Reserve Samui.

Red Sky

The Bangkok rooftop destination celebrates the iconic Italian aperitif from Sept 21-27, with acclaimed mixologist Noppasate “Depp” Hirunwathit behind the bar for one night only. Red Sky at Centara Grand at CentralWorld turns red for Negroni Week, presenting a curated collection of classic and contemporary interpretations.

Available at Red Sky restaurant and Red Sky bar, the week-long celebration offers curated Campari packages, including two Campari cocktails with one snack or three Campari cocktails with one snack. On Sept 24, Depp steps behind the bar for a special guest shift.

Kimpton Maa-Lai Bangkok

The hotel joins Negroni Week from Sept 21-27 with the Negroni Sundowner on Sept 26 at Bar.Yard with free-flow cocktails, a special Negroni BBQ and DJ Joe Cola on the decks. That same evening, Ricky of Bar Notes, Seoul, steps behind the Bar.Yard bar for a guest shift.

On Sept 27, Stock.Room hosts the Negroni Brunch, and in the evening Tammy of 12-Bar Blues, Shanghai, pours the final round of the week at Ruby's. Running underneath all of it is the Negroni Week Advent Calendar, spotlighting a featured Negroni daily at Craft, Ruby's, Stock.Room and Bar.Yard.

Aman Nai Lert Bangkok 

On Sept 26, Giorgio Bargiani, assistant director of mixology at The Connaught Bar, London, will be hosting a bar shift at the hotel. 

Park Hyatt Bangkok

Penthouse Cocktail Bar at Park Hyatt Bangkok celebrates with a week-long programme from Sept 21-27, featuring a specially curated Negroni menu and three guest shifts by bartenders from Shanghai and Seoul. Leading the celebration is Fabio Brugnolaro, head bartender of Penthouse Cocktail Bar, who will present a special Negroni Week menu from Sept 21-22 and Sept 26-27. 

On Sept 23, Jacko Chang of LBT.Co, Shanghai, will bring his distinctive approach to the bar. On Sept 24, Jia Xiong Zozo of Bar Cosmos, Shanghai, takes over for an evening of boundary-pushing cocktails, before the programme culminates on Sept 25 with Don of Kiez, Seoul, whose contemporary style has earned acclaim across Korea’s vibrant bar scene.