First look at LV The Place Bangkok’s new concept
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First look at LV The Place Bangkok’s new concept

In collab with Bangkok Art Biennale comes an artistic programme

SOCIAL & LIFESTYLE
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First look at LV The Place Bangkok’s new concept

Louis Vuitton unveils the first look at LV The Place Bangkok in its new concept, through an inspiring new chapter of the Art of Travel. 

The “Visionary Journeys” exhibition, whose scenography was designed in collaboration with architect Shohei Shigematsu, is enriched with new spaces, an evolving artistic programme centred around the Trunkscape and an enhanced visitor journey. 

The Trunkscape is where 96 monogrammed trunks form a monumental architectural installation that serves as the exhibition’s gateway. For the first time, the Trunkscape will become a living platform for contemporary artistic dialogue, inviting leading Thai artists to reinterpret the immersive video installation surrounding the structure through a programme of rotating seasonal interventions.

In collaboration with Bangkok Art Biennale and under the curation of Pirawuth Poshyananda and Adulaya Hoontrakul, Louis Vuitton presents a new artistic programme that invites three contemporary Thai artists, Nakrob Moonmanas, Nitcha Tothong and Taiki Sakpisit, to successively reinterpret the immersive Trunkscape video installation through a series of site-specific interventions. 

Developed around the theme “The Future Of Travel – Between Memory And Imagination”, the programme explores travel as a dialogue between memory and imagination, bringing together Louis Vuitton’s enduring vision of the Art of Travel and Thailand’s rich contemporary artistic scene.

Throughout the year, each artist will bring a distinct interpretation to this shared exploration of travel, ensuring that Visionary Journeys remains a destination where visitors can discover the exhibition anew.

The inaugural intervention, presented from October till the end of February 2027, is created by Nakrob. Known for his richly layered collage works, Moonmanas brings together references from classical Western art, Thai visual culture and historical imagery, creating an immersive video installation that explores travel through his distinctive visual language.

From there, visitors enter the Origins room, an exploration of the House’s founding vision and pioneering innovations. Archival documents, historic trunks and emblematic canvases trace Louis Vuitton’s transformation from expert packer and trunk maker, and reveal the ingenuity and spirit of invention that continue to define the House today. Highlights include an 1895 copper Canteen trunk for cutlery that accompanied early explorers, a meticulously designed Picnic trunk for outdoor leisure from 1909 and a 1932 Library trunk built for books and writing supplies. 

The room also highlights the House’s constant reinvention, through the Dauphine bag, first launched in 1976 and later reinterpreted by Nicolas Ghesquière, artistic director of women’s collection, for the Cruise 2019 show with a new clasp inspired by Gaston-Louis Vuitton’s 1908 signature: the encircled LV.

Newly introduced to Bangkok, the Asnières room provides an intimate glimpse into the family home and historic atelier established from 1859 on the outskirts of Paris. More than simply the birthplace of countless Louis Vuitton creations, Asnières remains a living symbol of the House’s transmission of craftsmanship and savoir-faire across generations. 

The family home features Art Nouveau renovations in the early 1900s, including a notable iris-motif stained-glass window by Louis Marie Paul Janin to which Ghesquière paid tribute with his Spring-Summer 2023 Maison de Famille bag, a dual tribute to the family home and the master artisans who still craft trunks there today. 

Within the Workshop room, visitors discover the extraordinary precision behind every Louis Vuitton creation. From the earliest stages of development to the meticulous work of the artisans, with live demonstrations offering a direct glimpse into their expertise, the room celebrates the innovation and attention to detail that have long distinguished the House’s savoir-faire.

Creative dialogue takes centrestage in the Collaborations room, celebrating the visionary artists, who have reinterpreted the Monogram canvas. Historic collaborations unfold alongside immersive digital scenography, illustrating how artistic exchange brings dimension to the House’s evolving identity. Notable among these are the pioneering collaboration with Stephen Sprouse for Marc Jacobs’s Spring-Summer 2001 collection, where the New York designer famously graffitied over the historic Monogram canvas; the collaborations with Takashi Murakami; the collaboration with Yayoi Kusama in the 2023 collection, featuring, for instance, the LV x YK Keepall 50 in Taurillon leather featuring motifs from her vibrant “My Eternal Soul” painting series; or Virgil Abloh’s collaboration with Nigo in 2022 for Abloh's LV2 collection, featuring the mini Keepall in Monogram Drip canvas.

The Fashion room attests to Louis Vuitton’s enduring influence on contemporary style. Displaying ready-to-wear, leather goods, shoes and accessories, the room explores how heritage and innovation are interpreted through the creative vision of the brand’s artistic and creative directors, demonstrating how Louis Vuitton remains an abundant source of inspiration for fashion. 

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