The 1, Thailand’s leading loyalty platform under Central Group, has announced a major transformation of its membership programme, reinforcing its commitment to delivering personalised experiences for every customer segment. The newly enhanced structure introduces four membership tiers designed to provide tailored benefits that evolve with members’ lifestyles and spending behaviour.
With over 23 million members, The 1 continues to strengthen its position as the No.1 loyalty platform in Thailand and among the top 5 in Asia. This transformation marks a significant step forward in driving the retail loyalty industry toward a more meaningful role— building long-term relationships with consumers under the vision of “From Loyalty to Enduring Relationships”.
Members can now shop and accumulate spending across participating Central retail stores to upgrade their tier and unlock enhanced privileges, valid through the following year. Membership levels — Level 1, Level 2, Level 3, and The 1 Exclusive — along with personalised benefits, can be easily accessed via The 1 app.
Tipaporn Prasomsup, Head of the Loyalty Program and CRM at The 1, said: “As a leader in the loyalty programme space in Thailand and one of the top players in Asia, The 1 has continuously evolved its customer engagement for over 20 years. This latest enhancement is driven by deep insights from The 1 Insight, combined with direct feedback from our members. We have carefully designed and refined the experience through real user testing to ensure it truly meets the diverse needs of our members.”
“At The 1, we believe in delivering the best possible care to every customer by understanding their unique lifestyles. This is reflected in our newly structured four-tier membership programme, which ensures that each member receives relevant and
personalised privileges. Members can seamlessly upgrade their tier once they reach the required spending threshold and continue to enjoy increasing benefits, with status validity extended into the following year. All spending and privileges can be conveniently tracked through The 1 app.”
“A key success factor behind this transformation is the strong synergy within Central Group’s ecosystem, which spans across all lifestyles and touchpoints in our members’ daily lives. This enables The 1 to deliver truly connected and comprehensive experiences — from tier-based privileges to seamless spending accumulation across Central Retail. Ultimately, The 1 is not just a loyalty programme, but a platform that builds genuine relationships with our members. We remain committed to evolving with the times and putting our members at the heart of everything we do.”
The 1 Membership tiers and key benefits
Level 1
- 5% discount at participating Central Retail stores
- Earn and redeem The 1 points for rewards via The 1 APP
Level 2 (Annual spend of 50,000 baht)
- Redeem 2,000 points for a 300 baht cash coupon
- 10% birthday month discount at participating Central Retail stores
Level 3 (Annual spend of 125,000 baht)
- 2X points every Wednesday
- 10X points on birthday + 10% birthday month discount
- Access to exclusive deals and lifestyle services from leading brands, including beauty treatments, home services, and more
The 1 Exclusive
(Annual spend of 250,000 baht at Central Retail stores, or 400,000 baht including participating stores in Central shopping centres and Central Embassy)
- Reserved parking with up to 6 hours of complimentary parking
- Access to exclusive lounges
- Up to 6X points on selected days of your choice
- 25X points on birthday + 10% birthday month discount
Members can check their tier status and privileges via The 1 app and shop to upgrade across Central Retail’s participating brands, including:
Central Department Store, Robinson Department Store, MUJI, B2S, OfficeMate, Power Buy, Supersports, Tops, Tops Food Hall, Tops Fine Food, Tops Daily, Matsumoto Kiyoshi, Thai Watsadu, BnB Home, Auto1, Tops Care, Tops Vita, Pet ‘N Me, GO Wholesale, as well as Central Marketing Group brands and online channels.
Download The 1 app to stay updated on the latest news, promotions and exclusive privileges via the App Store, Google Play, and Huawei AppGallery: https://offers.onelink.me/H3Sq/wz8kwqql
