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BANGKOK – Sept 24, 2026 — Pure, a super-premium food brand produced by Betagro Public Company Limited (BTG), has earned the ‘Thai Golden Eggs’ certification by the Department of Livestock Development, making it Thailand’s first and only brand recognised for exceptional freshness, strict Salmonella-free standards and superior breeder selection. This milestone reaffirms Betagro’s commitment to delivering ‘better food’ with uncompromised S-Class quality.
S-Pure – Trusted quality from farm to table
The ‘Thai Golden Egg’ certification validates the superior quality and safety of S-Pure eggs, making them delicious and safe to eat raw with zero Salmonella risk and no unpleasant odour. Our hens are raised naturally on a superfood diet fortified with prebiotics and probiotics for optimal health, completely free of antibiotics and growth hormones. True to our ‘So You, So Great’ campaign, S-Pure delivers food that supports a healthier, better life for you and those you love.
Furthermore, S-Pure eggs, featuring a plump, vibrant orange yolk, have earned the prestigious 3-Star Superior Taste Award, the highest honour recognising exceptional taste with zero raw odour. Maintained under strict USDA cold-chain standards, every egg delivers the ultimate USDA Grade AA freshness and quality.
Favourite dishes made with fresh eggs
The culinary experience of fresh eggs goes far beyond traditional cooked meals. Today's consumers embrace them in diverse creations, from savoury dishes and specialty beverages to international delicacies. When enjoying eggs raw, however, quality and safety become the top priority, as consumers directly experience the pure taste, texture and freshness in every bite.
Fresh eggs are packed with high-quality protein, healthy fats, essential vitamins and minerals. They are also rich in eye-protecting antioxidants and vital nutrients that support brain, heart and liver health.
Trirat Thongplod, Chief Operating Officer – Livestock Operations, Betagro Public Company (Limited), stated: “The ‘Thai Golden Egg’ certification reassures consumers of our end-to-end traceability and uncompromising production standards. It guarantees that S-Pure fresh eggs deliver the premium safety, freshness and quality that raw egg enthusiasts can genuinely trust.
With rigorous quality and safety standards embedded throughout the entire supply chain, S-Pure fresh eggs stand as a testament to Betagro's dedication to food innovation and superior nutrition. This milestone directly reflects our overarching mission to enrich people's lives with better food.
S-Pure fresh eggs with the 'Thai Golden Egg' certification are now available at leading supermarkets nationwide, including Gourmet Market, Tops, Villa Market, MaxValu, Mitsukoshi Depachika and GO Wholesale. Stay updated on the latest news and activities by following S-Pure on Facebook, Instagram and TikTok.
