Siam Paragon Bangkok Watch Week 2026 celebrates regional watch culture

BANGKOK, Sept 22, 2026 – Siam Paragon, a globally recognised landmark and Global Luxury Destination for both Thai and international visitors, officially kicks off “Siam Paragon Bangkok Watch Week 2026”, bringing together more than 45 leading global watch brands, influential figures from the watch industry, collectors and watch enthusiasts from around the world to celebrate the art and culture of watchmaking.

The event brings together diverse perspectives on watchmaking culture through the distinctive The Symposium, while showcasing masterpieces and the latest innovations through exclusive presentations and showcases. Visitors and watch enthusiasts will also have the opportunity to discover the latest timepieces from leading global brands, some presented in Thailand for the first time, from Sept 22 to 27, 2026, at Siam Paragon.

Now in its second consecutive year, Siam Paragon Bangkok Watch Week 2026 serves as a major platform for the global luxury watch industry, further strengthening Bangkok’s position as an international hub for watch culture and an important destination on the global watchmaking calendar. The event is supported by the Tourism Authority of Thailand (TAT), UOB Thailand, Siam Kempinski Hotel Bangkok and Chatrium Grand Bangkok, together with more than 45 leading watch brands that are joining forces to create a Global Moment in Bangkok.

Participating brands include A. LANGE & SÖHNE, AMIDA, BEHRENS, BIANCHET, BLANCPAIN, BOUCHERON, BREGUET, BREITLING,BVLGARI, CARTIER, CHANEL, CHOPARD, CVSTOS, FRANCK MULLER, GERALD CHARLES, GIRARD-PERREGAUX, GRAND SEIKO, GREUBEL FORSEY, HUBLOT, IWC SCHAFFHAUSEN, JACOB & CO, JAEGER-LECOULTRE,  L.LEROY, LOUIS ERARD, MB&F, NORQAIN, ORIS, PANERAI, PARMIGIANI FLEURIER, PIAGET, RESSENCE, ROGER DUBUIS, SPEAKE-MARIN GENÈVE, TAG HEUER, TIFFANY & CO, TUDOR, ULYSSE NARDIN, UNIVERSAL GENÈVE, VACHERON CONSTANTIN and ZENITH.

This year’s Siam Paragon Bangkok Watch Week 2026 kicked off with The Opening Symposium: “Global Moments Where Time, Culture and Community Converge”, bringing together distinguished international voices and experts from the world of watchmaking to share perspectives on the art and culture of timekeeping.

The session featured Aurélie Streit, Vice President of Fondation Haute Horlogerie (FHH), a leading global organisation dedicated to the world of Haute Horlogerie; Wei Koh, President of the Jury of the Grand Prix d’Horlogerie de Genève (GPHG); and Thanaporn Tantiyanon, Managing Director, Siam Paragon Business Unit, who explored global moments where time, culture and community converge.

Caroline Murphy, Group Chief Strategy and Business Development Officer, Siam Piwat Co Ltd, welcomed guests and officially opened The Opening Symposium, setting the stage for an engaging exchange of perspectives.

Aurélie Streit shared insights into FHH’s role in advancing knowledge and understanding of Haute Horlogerie, as well as the FHH Academy, a learning platform dedicated to passing on knowledge and standards in watchmaking. 

Meanwhile, Wei Koh invited audiences to look back at historic global moments that have marked the development of the international watch industry — from innovations and inventions that transformed the way people experienced time to significant moments on the stage of the Grand Prix d’Horlogerie de Genève (GPHG) — reflecting the evolution of watchmaking, as well as the creativity and innovation that continue to drive the industry today.

Thanaporn Tantiyanon shared Siam Piwat’s perspective on creating Global Moments through the development of watch communities and culture. With its network of shopping centres and creative destinations serving as platforms that connect people from diverse cultures, Siam Paragon Bangkok Watch Week has become an important gathering point for the global watch community, bringing together international brands, executives, collectors, experts and watch enthusiasts from around the world in the heart of Bangkok. The event creates a space for the exchange of knowledge, stories and experiences, helping to foster the continued growth of watch culture across the region.

The Opening Symposium drew strong interest from collectors, watch enthusiasts, industry experts and those passionate about the art of watchmaking, who gathered to hear insights and stories from leading figures in the industry while engaging in meaningful conversations and exchanging experiences across communities. The opening session set the tone for six full days of watchmaking experiences at Siam Paragon Bangkok Watch Week 2026, carrying forward the stories of time, culture and people.

One of the key highlights drawing the attention of collectors and watch enthusiasts worldwide is Siam Paragon Bangkok Watch Week’s role as a platform for the launch of significant new timepieces and collections from leading global brands. More than 45 leading watch brands are bringing over 200 novelties, valued at several hundred million baht, to Thailand, reinforcing confidence in Bangkok and its collector community from around the world.

Among the most significant highlights is Roger Dubuis, which is unveiling its “Knights of the Round Table” collection for the first time in the world at the event. The milestone invites watch enthusiasts into the Maison’s world of boldness, mechanical complexity and distinctive craftsmanship. 

Meanwhile, Oris, the independent Swiss watchmaker from Hölstein with more than 120 years of experience in mechanical watchmaking, is unveiling the “Bangkok Limited Edition”, a special Aquis timepiece created exclusively for Thailand. Inspired by Bangkok’s golden hues at sunset and the city’s distinctive architecture, the limited edition is produced in just 50 pieces, beautifully reflecting the connection between watchmaking and the identity of the city.

Adding another historic moment, Universal Genève is making its Southeast Asian debut at the event, offering the region’s watch community an opportunity to experience the return of this historically significant Swiss Maison through a new perspective that connects its heritage with the future of watchmaking.

Collectors and watch enthusiasts can also explore “The Exhibition”, presenting the latest timepieces, limited editions, masterpieces, highly complicated watches, rare pieces and valuable collections from leading global brands. One of the key highlights is a selection of timepieces from Breguet, created to commemorate the 225th Anniversary of the Tourbillon, showcasing the Maison’s longstanding expertise in innovation and highly complicated mechanical watchmaking. The exhibition also features a range of rare timepieces and significant creations from leading global watch brands, offering visitors the opportunity to experience these exceptional pieces up close throughout the event.

Beyond The Opening Symposium, Siam Paragon Bangkok Watch Week 2026 features 18 Symposium sessions throughout the six-day event, bringing together global executives, watch creators, experts and leading figures from the industry to share stories, insights and perspectives.

The program also includes the Watch Collector Symposium, providing a dedicated platform for collectors to exchange perspectives, while Fondation Haute Horlogerie (FHH), a leading global organisation dedicated to Haute Horlogerie, joins the programme with exclusive Symposium sessions. Together, these conversations transform The Symposium into a platform that connects people with the stories of watchmaking — from creative concepts and craftsmanship to the heritage of each Maison and perspectives on the future of Haute Horlogerie.

Among the highlight speakers is Georges Kern, CEO of House of Brands, a prominent figure in the Swiss watch industry, who will share his perspectives on the direction of the industry and his vision for building watch brands that connect with people in the modern world through “The Symposium on The Breitling Journey – Georges Kern on Brand Legacy, Community and the Future of Watch Culture”.

Also featured is Emmanuel Breguet, Vice President and Head of Patrimony, who will share the story of Breguet and the innovative heritage of the Tourbillon as the Maison celebrates The 225th Anniversary of the Tourbillon, offering collectors and watch enthusiasts a rare opportunity to hear directly from someone with a deep personal connection to the Maison’s history.

Other Symposium sessions throughout the six-day event include:

• The Symposium on CVSTOS: Beyond Tradition – Material Innovation in Modern Watchmaking with Sassoun Sirmakes – CEO
• The Symposium on Piaget with Pierre Guerrier – Business Developer and Watchmaking Expert
• The Symposium on The Breitling Journey – Georges Kern on Brand Legacy, Community and the Future of Watch Culture
• The Symposium on Universal Genève Returns: The Beginning of A New Era for Le Couturier De La Montre with House of Brands CEO Georges Kern and Universal Genève Managing Director Gregory Bruttin
• The Symposium on Vacheron Constantin with Morgan Maillard – Style and Heritage Expert
• The Symposium on Franck Muller: Discover the Art of Dial Painting Through Franck Muller’s Artisan Craftsmanship with Nicholas Rudaz – CEO
• The Symposium on Roger Dubuis: Astronomy Meets Geneva Watchmaking Excellence: Introducing the Excalibur Biretrograde Perpetual Calendar with Jean-Philippe Bonneau – Chief Marketing Officer
• The Symposium on Jacob & Co. Inheriting the Impossible with Benjamin Arabov – CEO
• The Symposium on Grand Seiko: The Evolution of Precision with Takashi Sakamoto – Vice President and Jonathan Bues – Communications and Brand Advisor
• The Symposium on TUDOR: A Century of TUDOR with Cole Pennington
• The Symposium on Gerald Charles: Carrying the Legacy Mr Genta’s Forward: The Ziviani Story and Gerald Charles’ Next Chapter in Asia
• The Symposium on BVLGARI: The Art of Time with Emma Behaeghel – Regional Managing Director, BVLGARI South Asia Pacific
• The Symposium on Introducing NORQAIN: The Independent Swiss Watch Brand with Tobias Küffer – Vice President
• The Symposium on The Life of an ICON: Past, Present & Future with Vacheron Constantin and Franck Muller by FHH
• The Symposium on The Boundless Creativity of Independent Powerhouses with Ressence, Louis Erard and Gerald Charles by FHH
• The Watch Collector Symposium: “Beyond Collecting” — Exploring Watch Collectors, Timepieces and the Value of Watch Collecting with Dr Wit Sittivaekin

For watch enthusiasts, Siam Paragon Bangkok Watch Week 2026 also offers an exclusive range of experiences at “The Experience”, a dedicated space introducing distinctive innovations and creations from participating brands.

A key highlight is the official launch of the “FHH Academy Lounge” by Fondation Haute Horlogerie (FHH), marking its first official introduction in Southeast Asia. The initiative provides collectors, brand executives and industry professionals with access to guidance and preparation from FHH experts, supporting a deeper understanding of watchmaking and Haute Horlogerie. As a leading global organisation dedicated to watchmaking, FHH is committed to advancing knowledge, preserving cultural heritage and elevating international standards of understanding in Haute Horlogerie. Through the Academy Lounge, participants can deepen their knowledge of the art and science of watchmaking in a structured way and take the test toward FHH Certification, an internationally recognised certification.

The Experience also presents a variety of specially curated activities from leading watch brands, designed to offer new perspectives on the world of watchmaking — from refined craftsmanship and creativity to innovations and technologies in watch creation — through exclusive experiences created especially for Siam Paragon Bangkok Watch Week 2026.

All these elements reflect how Siam Paragon Bangkok Watch Week 2026 goes beyond simply bringing leading watch brands and collectors together. It serves as a “Watch Culture Platform” connecting people, knowledge, craftsmanship, heritage, culture and the future vision of watchmaking, while helping establish new milestones for Bangkok as a Global Watch Destination and an important destination on the international watchmaking calendar.

“Siam Paragon Bangkok Watch Week 2026” celebrates global watch culture and welcomes watch lovers, enthusiasts and collectors from around the world from Sept 22 to 27, 2026, at Siam Paragon. For more information and registration, visit www.bangkokwatchweek.com and follow @bangkokwatchweek on Instagram.

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